Michel Tuan Pham

Consumer Scientist & Marketing Strategist

Expertise

Consumer Research Methodology

Design and analysis of experiments
Survey design and analysis
Focus groups and in-person interviews
Scale development
Analysis of variance
Regression analysis
Multivariate statistical analysis

Executive Training

Consumer & Customer Insight

Consumption behavior and psychology
Consumer needs and motivations
Consumer perceptions
Consumer feelings and emotions
Consumer judgment and decision making
Consumer shopping and buying behavior
Socio-cultural drivers of consumption
Unconscious drivers of consumption
Business customer need analysis
Business buying process analysis
Decision making unit analysis
Customer value analysis
Customer experience analysis
Customer satisfaction

Marketing & Branding Strategy

Strategic market planning
Competitive analysis
Market segmentation
Market opportunity analysis
Product and brand positioning strategy
Branding identity planning and management
Brand and trademark protection
Marketing communication and messaging strategy
Pricing strategy
Customer relationship management
Marketing decision making