Expertise
Consumer & Customer Insight
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Consumption behavior and psychology
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Consumer needs and motivations
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Consumer perceptions
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Consumer feelings and emotions
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Consumer judgment and decision making
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Consumer shopping and buying behavior
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Socio-cultural drivers of consumption
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Unconscious drivers of consumption
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Business customer need analysis
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Business buying process analysis
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Decision making unit analysis
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Customer value analysis
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Customer experience analysis
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Customer satisfaction
Marketing & Branding Strategy
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Strategic market planning
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Competitive analysis
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Market segmentation
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Market opportunity analysis
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Product and brand positioning strategy
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Branding identity planning and management
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Brand and trademark protection
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Marketing communication and messaging strategy
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Pricing strategy
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Customer relationship management
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Marketing decision making
Consumer Research Methodology
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Design and analysis of experiments
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Survey design and analysis
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Focus groups and in-person interviews
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Scale development
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Analysis of variance
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Regression analysis
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Multivariate statistical analysis