Expertise

Consumer & Customer Insight

 

  • Consumption behavior and psychology

  • Consumer needs and motivations

  • Consumer perceptions

  • Consumer feelings and emotions

  • Consumer judgment and decision making

  • Consumer shopping and buying behavior

  • Socio-cultural drivers of consumption

  • Unconscious drivers of consumption

  • Business customer need analysis

  • Business buying process analysis

  • Decision making unit analysis

  • Customer value analysis

  • Customer experience analysis

  • Customer satisfaction

 

Marketing & Branding Strategy

 

  • Strategic market planning

  • Competitive analysis

  • Market segmentation

  • Market opportunity analysis

  • Product and brand positioning strategy

  • Branding identity planning and management

  • Brand and trademark protection

  • Marketing communication and messaging strategy

  • Pricing strategy

  • Customer relationship management

  • Marketing decision making

 

Consumer Research Methodology

 

  • Design and analysis of experiments

  • Survey design and analysis

  • Focus groups and in-person interviews

  • Scale development

  • Analysis of variance

  • Regression analysis

  • Multivariate statistical analysis

© 2013 by Michel Tuan Pham