Michel Tuan Pham, PhD
Kravis Professor of Business
Columbia Business School
Michel Tuan Pham is the Kravis Professor of Business in Marketing at Columbia University, where he has been teaching and doing research for more than 20 years. The author of more than 40 scientific articles in consumer behavior, marketing, and decision making, he is a leading expert in consumer psychology, marketing strategy, and branding. He is a Fellow and past President of the Society for Consumer Psychology, the leading professional organization for the advancement of the psychological science of the consumer.
At Columbia, he teaches in the MBA, EMBA, Ph.D., and Executive Education programs, and is the Faculty Director of the Strategic Marketing Management Program for executives. He has a License in Applied Economics from the Catholic University of Louvain-Mons, in Belgium, and MA and PhD degrees in Business Administration from the University of Florida, Gainesville. He has held visiting professorships at the University of Chicago, the Catholic University of Leuven in Belgium, the University of Paris I – Pantheon-Sorbonne, the China Europe International Business School in Shanghai, the Hong Kong University of Science and Technology, and Singapore Management University. An acclaimed executive teacher, he frequently conducts seminars on consumer psychology, customer insights, positioning and branding strategy, marketing strategy, and decision making for executives from many different industries. His consulting and expert witness activities are in the areas of marketing strategy, customer insight, consumer psychology, trademark psychology, and the psychology of decision making.